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Strategic Planning for Senior Dogs: A PESTEL Analysis for Frosted Face Foundation

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Casey McCully

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What would it look like to create a sanctuary where senior dogs—those most often overlooked in shelters—could live out their final years surrounded by love, comfort, and dignity?

The Frosted Face Foundation is a proposed nonprofit dedicated to that vision. While the organization doesn’t yet exist, I’m taking the first strategic steps to ensure that when it does, it’s built on a solid, thoughtful foundation.

One of those steps is conducting a PESTEL analysis—a tool that examines the Political, Economic, Sociocultural, Technological, Environmental, and Legal factors that could influence the success and sustainability of this mission. From navigating zoning laws and nonprofit regulations, to preparing for the emotional and financial realities of caring for senior dogs, this analysis helps anticipate what lies ahead.

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One response to “Strategic Planning for Senior Dogs: A PESTEL Analysis for Frosted Face Foundation”

  1. Samantha Ellithorpe Avatar
    Samantha Ellithorpe

    Great job on the PESTEL analysis, Casey! One additional environmental factor you might consider, though it could fall under zoning, is noise. With multiple senior dogs in one location, barking could become a concern for nearby residents. When selecting a site for your sanctuary, it might be helpful to factor in distance from residential areas to avoid potential complaints or tension with the community. Keeping good relationships with neighbors can ultimately benefit the organization’s reputation and customer base!

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